Nicholas Lim Design
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illuMask Brand Development

Working with our Director of Marketing, we built off of the work Smart Design had done, combined with our insights from our own data analysis, market research, and consumer engagement. From a singular mission statement and a set of values of our consumer, we built out defining our own companies values, tone, goals, a set of target consumer profiles, and our overarching communication concept.

See more about the process (password required):
Brand Research + Development
Product + Brand Strategy

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